Brand New From Joanna Johnsen, Creator of
The Roasted Purpose:
Clean Protein Recipes That Actually Taste Amazing (And Keep You Full!)
PLUS! A digital recipe sampler included with every pre-order.Transform your mornings, balance your energy, and finally feel nourished—every recipe is wheat-free, dairy-free, and sugar-free.
“I love every single meal in this book. The breakfasts are amazing—quick, filling, and full of flavor. The snacks and smoothies feel like such a treat (without the guilt), and the dinner entrees? I’ve never felt so satisfied eating clean.”
Jessica M.
This Cookbook Is Helping Women Heal Their Bodies, Feel Stronger, and Finally Enjoy Eating Clean.
Real stories. Real results. See how this cookbook is making clean eating doable—and delicious.
- Amanda used to skip breakfast—now she makes our Strawberry Basil Smoothie every morning and says her energy is through the roof.
- Sarah used to dread dinner and relied on takeout more nights than she wanted to admit. Now, she makes the Dill Chicken & Veggie Bowl from The Purposeful Plate at least twice a week—and her whole family asks for seconds. Clean eating has never been this easy (or this flavorful).
- Jessica was overwhelmed by clean eating. Now, she batch preps two of our protein breakfast recipes and feels like she’s finally in control of her health.
These recipes were born out of my own journey to heal from food sensitivities and exhaustion. Every meal was carefully created to be quick, nourishing, and free of the ingredients that were wrecking my health. I wanted meals that actually tasted good—no chalky protein bars or bland plates of sadness. Just clean, simple food with purpose behind it.
When I first started eating this way, I felt overwhelmed. Everything on the market was either loaded with ingredients I couldn’t have, or it took way too long to make. I needed something that worked for real life. Something I could throw together between juggling a busy schedule—without compromising my health. So I got to work creating meals that didn’t just fit the list of "approved" foods, but made me feel good from the inside out.
The Purposeful Plate is filled with the recipes I leaned on during that healing season—and still rely on today. Whether you’re meal prepping a batch of Lemon Poppy Seed Protein Muffins, throwing together a quick dinner the whole family will love (hello, Dill Chicken & Veggie Bowl), or just need to fix your craving for that beloved Fit-fil-A sauce—without the junk… this book has you covered.
About Joanna Johnsen
Joanna is the founder of The Roasted Purpose and the author of The Purposeful Plate, Clean Protein Recipes. After struggling with food sensitivities and burnout, she worked with her nutritionist, Debbie to transform her health—and her kitchen. Now, she helps busy women fuel their bodies, simplify clean eating, and find joy in food again. Her protein-packed recipes are dairy-free, wheat-free, sugar-free, and full of flavor and intention.
What Everyone Is Saying About
“The Purposeful Plate - Clean Protein Recipes”
"I’ve never stuck with clean eating this long. The Purposeful Plate makes it easy—and honestly, delicious. Every recipe feels like something I’d order at a restaurant, but I get to make it at home with ingredients that love my body back."
– Marissa K.
"I didn’t expect to love every recipe, but here I am… making the Lemon Poppy Seed Protein Muffins for the third week in a row. They’re THAT good. The smoothies feel like dessert and the dinners actually keep me full!"
– Emily G.
"These meals have helped heal my gut more than anything else I’ve tried. I was constantly bloated and uncomfortable, and now I feel balanced, clear, and nourished. The Dill Chicken Bowl is on repeat in my house!"
– Sarah L.
“This book completely changed our family dinners. I used to make separate meals for myself and the kids—now everyone eats the same thing. Even my picky husband asks for seconds of the Smoky BBQ Beef & Sweet Potato Bowl!"
– Rachel T.
"I’ll be honest—I wanted this book just for the healthy version of Chick Fil A Sauce that Joanna Calls ‘Fit-fil-A’ sauce. But I stayed for the incredible flavors. Clean eating has never felt this fun (or this doable). The snack section is fire!"
– Jess M.
"Meal prepping used to be my least favorite part of the week. Now, I actually look forward to it. The cookbook is organized, the recipes are simple, and every bite is packed with purpose. It’s a total win."
– Danielle R.
You're Getting THREE Special Bonuses (Valued At $90.00)...
COMPLETELY FREE!
BONUS #1
Instant Recipe Sampler
Why wait to feel better, eat better, and enjoy food again? As a special thank-you for pre-ordering The Purposeful Plate, I’m giving you early access to 3 exclusive recipes you can make right now—before your hardcover book even ships.
These are some of my absolute favorites—each one is packed with flavor, full of protein, and completely free of dairy, gluten, and refined sugar. Whether you're craving something warm and savory or light and sweet, this mini sampler has you covered.
Here’s what’s inside:
🥩 Mocha Latte Chuck Roast with Salted Green Beans
A bold, rich, slow-roasted dish infused with our protein mocha latte—yes, coffee in a roast! This one was inspired by our amazing customer Michele and has become a community favorite.
🍯 Fit-fil-A Sauce
Creamy, sweet, and just a little tangy—this clean version of your favorite drive-thru dipping sauce is about to be your new obsession. Made with real ingredients and none of the junk, it’s perfect for drizzling over bowls, dipping chicken, or just straight-up spooning (no judgment here).
🍍 Spicy Mango Banana Bliss
Think tropical vacation with a kick! This smoothie brings together the sweetness of mango and banana with just the right amount of heat. It’s a crave-worthy blend that keeps you full and energized.
These recipes are clean, simple, and meant to fit right into your life.
BONUS #2
3-Day Protein Meal Prep Plan
Let’s be real—meal prep can feel overwhelming. But it doesn’t have to. With this exclusive 3-Day Protein Meal Prep Plan, you’ll have a simple, stress-free guide to help you stay full, feel strong, and eat clean—without spending your entire Sunday in the kitchen.
This is the exact plan I use when life gets busy and I still want to stay on track with nourishing, protein-packed meals. Whether you’re juggling work, family, or just want to simplify your routine, this guide will help you walk into your week feeling calm, prepared, and fueled.
Here’s what’s included:
✅ A printable grocery list with clean, easy-to-find ingredients
✅ Batch-prep instructions for breakfast, lunch, and dinner
✅ Pro tips for storing, reheating, and making meals that actually taste good on day 3
✅ And a bonus “snack and sip” section to keep you energized between meals
No complicated recipes. No bland food. Just real, flavorful meals made with purpose.
BONUS #3
Private Facebook Group Access
When you order your copy of The Purposeful Plate, you’ll get an exclusive invite to our private Facebook group—a supportive space for anyone who’s ready to feel better, eat cleaner, and bring purpose back to the plate.
Inside the group, you'll find:
✅ Encouragement and connection from like-minded women
✅ A space to ask questions, swap recipe wins, and stay inspired
✅ Early access to new products, flavors, and special announcements
✅ Occasional surprise bonuses or pop-up tips from Joanna herself
Why it matters:
Sometimes the best results come from community. This group is here to support you—not overwhelm you—with bite-sized inspiration, connection, and a whole lot of grace.
Here's Just Some Of What
You'll Find Inside Your Copy Of The Purposeful Plate:
- The one breakfast recipe that keeps you full & curbs cravings. p.27
- A slow-cooked chuck roast made with mocha latte—yes, coffee! p.69
- The refreshing smoothie that feels like sipping summer in bloom. p.87
- The protein-packed muffins even your kids will ask for again. p.25
- The sauce recipe that tastes like Chick-fil-A—but without the junk. p.37
- Clean desserts so good you’ll forget they’re gluten and dairy-free p.75
- 📖 AND SO MUCH MORE!
Here's A Recap Of EVERYTHING You're Getting Today:
- “What's Included Here” – The Purposeful Plate Hardcover Cookbook Over 50 protein-packed, dairy-free, wheat-free, sugar-free recipes to fuel your day, simplify clean eating, and nourish your body from the inside out. (Value $29.99)
- FREE BONUS #1: 3-Recipe Instant Download Sampler Get started today with 3 of our most-loved recipes—one savory, one sweet, and one smoothie favorite—before your book even arrives! (Value: $9.99)
- FREE BONUS #2: 3-Day Protein Meal Prep Plan A printable guide with grocery list, batch-cook instructions, and tips for prepping meals that keep you full without the fuss. (Value $27.00)
- FREE BONUS #3: Access to The Purposeful Plate Private Facebook Group Connect with other women eating with purpose, get support, ask questions, and be first to hear about new recipes and launches. (Value $49.00)
Value: $119.00
Today's Price: $29.99!
About Joanna Johnsen
Joanna never set out to become a cookbook author. In her twenties, she rarely cooked and was living on caffeine and convenience. It wasn’t until her last thirties—after becoming a mom of three and battling inflammation and chronic joint pain—that she began to connect what was on her plate to how she felt.
Through years of trial and error (including a brief family-wide raw vegan phase her kids will never let her live down), she discovered the power of nourishing food that’s both functional and flavorful. With the help of her nutritionist-turned-friend Debbie and a supportive husband who always encouraged her to do hard things, Joanna began to heal from the inside out.
What started as a personal health journey led to the creation of The Roasted Purpose, a protein coffee company built on clean ingredients, purpose-filled mornings, and a heart for giving back. Today, Joanna’s recipes are filled with real ingredients, collagen-rich protein, and her passion for helping other women feel empowered in the kitchen and in their everyday lives.
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O'Fallon, MO 63368